Medicaid Transformation

Request for Proposal

Brand Awareness and Testimonial Videos

Deadline for Submission: May 20, 2022

Purpose:

Care Share Health Alliance is seeking a North Carolina based BIPOC video production professional or BIPOC led video production company to film and edit:

• One brand awareness video to introduce Care Share’s mission, values, staff, and work to prospective partners and funders. 
• Three partner testimonial videos using oral history to demonstrate the work Care Share has done to uplift community voice by assisting Human Services Organizations (HSOs) working to address social determinants of health through NC Medicaid’s Healthy Opportunities Pilot program.

We are looking for a North Carolina based BIPOC video production professional or BIPOC led video production company with experience working with non-profits and familiarity with the subjects of racial justice and health equity.

The finished videos will be uploaded to Care Share’s Youtube channel and shared on our website and other social media platforms.

Care Share will have access to all filmed material to use, edit and share for future content creation. 

Filming will take place in various locations in NC.

Video Specifications:

• Style: Live action with talking heads and B Roll
• Length of Videos: 2-5 minutes 
• Resolution: 1080p 
• Aspect Ratio: 16:9
• File Format: .mp4

Care Share Health Alliance is responsible for:

• Coordination of film subjects and locations
• Communication with staff and partners

Background information:
Created in 2008, Care Share Health Alliance is a statewide non-profit that works with state and local partners to improve access to care and the health for underserved North Carolinians. Our vision is communities are healthy & committed to health equity for all. The cornerstone of our mission and approach is multi-stakeholder collaboration. Care Share offers technical assistance and consulting services to communities, funders, collaborative networks of care for the uninsured, hospitals, health departments and other safety net providers in the areas of facilitation, collaboration building, prioritization processes, action-planning, and other purposes focused on cross-sectional collaboration to improve health outcomes. 

Budget: Up to $12,500

Timeline: 

• 6/3 Proposal Selection Date
• Filming will take place in June-July of 2022
• Videos should be completed by end of September 2022

Send 1-page proposal, resume/CV, and portfolio by Friday, May 20, 2022:

Erin Storie

Director of Communications

Care Share Health Alliance 

estorie@caresharehealth.org

919-861-8356

Care Share Health Alliance (Care Share) is pleased to announce that it can now help strengthen North Carolina’s Medicaid transformation efforts and ensure the success of Healthy Opportunities Pilot (HOP) implementation by establishing an HOP resource center, providing technical assistance and sharing best practices across the Western, Eastern and Southeastern regions of North Carolina, as well as designing an infrastructure to bring state and community Medicaid transformation stakeholders together. This is thanks to $500,000 in grant funding awarded by the Blue Cross and Blue Shield of North Carolina Foundation and $439,120 awarded by the Kate B. Reynolds Charitable Trust, located in Winston-Salem.

“The NC Collaborative on Medicaid Transformation that Care Share has been leading for the last two years is an important way to connect, convene, and create new conversations around capacity building and health equity. It’s becoming an increasingly important space for stakeholders to learn together, and we can’t wait to see more engagement in this work,” said Valerie Stewart, Director of Leadership and Capacity Building at the Blue Cross and Blue Shield of North Carolina Foundation. “We are encouraged and excited about Care Share leading the way for shared resources and collective capacity of our nonprofit sector in these transformation efforts.”

“This generous funding will allow Care Share to continue and strengthen the work the organization is doing to support Medicaid transformation in North Carolina and the Healthy Opportunities Pilots,” said Care Share Health Alliance Board Chair, Alice Pollard. “Care Share’s experience with, and focus on, collaboration is essential as we work towards a health care system that is more equitable and consumer-focused.”

Care Share supports state and community-level stakeholders by informing, connecting, and aligning organizations and systems to remove barriers to health and well-being. Fundamental to Care Share’s mission is bringing greater voice to those experiencing health inequities by promoting consumer-driven solutions that have the potential to shift the way healthcare is delivered at a systemic level, while reducing overall costs. With its history of relationship building and work in the health equity space, Care Share will be able to facilitate the coordination of key partners to ensure the successful implementation of North Carolina’s Medicaid transformation. 

“We are beyond grateful and excited for this opportunity to further our work in supporting Medicaid transformation and the success of the Healthy Opportunities Pilots,” said Care Share Health Alliance Executive Director, Weyling White. “I want to thank Blue Cross and Blue Shield of North Carolina Foundation and Kate B. Reynolds for not only their generous support but also for their commitment to communities and building capacity for organizations like Care Share and others across the state.”

Care Share Health Alliance is a North Carolina based non-profit that builds capacity, creates networks, and partners for systems change so that communities are healthy and equitable. Learn more about Care Share at www.caresharehealth.org  

The Kate B. Reynolds Trust was established in 1947 and is now one of the largest private trusts in North Carolina. Our mission is to improve the health and quality of life for residents in Forsyth County and around North Carolina. The Health Improvement in North Carolina program area supports equitable access to care and equitable health outcomes across the state. The Local Impact in Forsyth County program area works to foster an inclusive economy and improve the quality of life in Forsyth County. Wells Fargo Bank, N.A. serves as sole trustee. www.kbr.org 

The Blue Cross and Blue Shield of North Carolina Foundation is a private, charitable foundation established as an independent entity by Blue Cross and Blue Shield of North Carolina in 2000. Over the past two decades, the organization has worked with – and supported – nonprofit organizations, government entities, and community partnerships across the state, investing $178 million into North Carolina through more than 1,200 grants. Within its focus areas of early childhood, healthy communities, healthy food, and oral health, the Foundation strives to address the key drivers of health, taking a flexible approach designed to meet identified needs in partnership with the community.  Learn more at bcbsncfoundation.org