Care Share Seeks NC Based Marketing Agency/Firm for Market Research On Medicaid Expansion for Hard-To-Reach Audiences
Please note that this RFP replaces the previous RFP for a Marketing Firm/Agency Care Share published on 12/4/23.
RFP Issued: Thursday, December 14, 2023
Deadline for Response: Friday, January 5, 2023
Purpose:
Care Share Health Alliance is seeking a North Carolina based marketing agency or firm to conduct phone interviews, personal interviews, discussion groups and/or door-to-door surveys with demographic groups that are identified as likely being eligible, but not having applied for North Carolina Medicaid Expansion. These groups will be identified from data to be shared by NCDHHS in early 2024.
Data collected will include:
- Barriers identified demographic groups perceive, or have encountered, to applying for Medicaid Expansion in North Carolina
- Messaging that inspires identified demographic groups to apply for Medicaid Expansion in NC
- Most useful marketing channels to reach identified demographic groups
- Common misconceptions held about NC Medicaid/Medicaid Expansion among identified demographic groups
Timeline:
Submission deadline: Friday, January 5, 2024
Proposal selection date: No later than January 10, 2024
Market research will start in February 2024
Research should be complete by April 2024
Budget: Up to $130,000
Please send your proposal, examples of similar work, and client references by Friday, January 5, 2024 to:
Erin Storie, Director of Communications at estorie@caresharehealth.org
Organization background:
Care Share Health Alliance is a North Carolina based non-profit that builds capacity, creates networks, and partners for systems change so that communities are healthy and equitable. Our work is guided by the prioritization of community voice and the lived experience of community members, with a focus on historically marginalized and underserved populations.
