Updated Request for Proposal: NC Based Market Research Firm/Agency

December 14, 2023 by Erin Storie

Care Share Seeks NC Based Marketing Agency/Firm for Market Research On Medicaid Expansion for Hard-To-Reach Audiences

Please note that this RFP replaces the previous RFP for a Marketing Firm/Agency Care Share published on 12/4/23.

RFP Issued: Thursday, December 14, 2023
Deadline for Response: Friday, January 5, 2023

Purpose:
Care Share Health Alliance is seeking a North Carolina based marketing agency or firm to conduct phone interviews, personal interviews, discussion groups and/or door-to-door surveys with demographic groups that are identified as likely being eligible, but not having applied for North Carolina Medicaid Expansion. These groups will be identified from data to be shared by NCDHHS in early 2024.

Data collected will include:

Barriers identified demographic groups perceive, or have encountered, to applying for Medicaid Expansion in North Carolina
Messaging that inspires identified demographic groups to apply for Medicaid Expansion in NC
Most useful marketing channels to reach identified demographic groups
Common misconceptions held about NC Medicaid/Medicaid Expansion among identified demographic groups

Timeline:
Submission deadline: Friday, January 5, 2024
Proposal selection date: No later than January 10, 2024
Market research will start in February 2024
Research should be complete by April 2024

Budget: Up to $130,000

Please send your proposal, examples of similar work, and client references by Friday, January 5, 2024 to:
Erin Storie, Director of Communications at estorie@caresharehealth.org

Organization background:
Care Share Health Alliance is a North Carolina based non-profit that builds capacity, creates networks, and partners for systems change so that communities are healthy and equitable. Our work is guided by the prioritization of community voice and the lived experience of community members, with a focus on historically marginalized and underserved populations.

NEWS

Hiring: Communications Lead
We are no longer taking applications for this position.
Hiring: NC Public Benefits Collective Director
We are no longer taking applications for this position.
Medical Debt in NC Webinar
Join Care Share for our March 12, 2026 webinar at 2:30pm highlighting how medical debt relief works for NC residents, feature Gregory Brodie, Program Manager for Community Engagement at Undue Medical Debt. Gregory will help explain why debt is a health and equity issue in NC, and share practical takeaways for NC organizations helping residents […]
CSHA Appoints Katie Warner as New Executive Director
Care Share Health Alliance is pleased to announce the appointment of its next Executive Director, Katie Warner, M.A. Warner – a North Carolina native – is a transformational public health and policy leader with over 17 years of experience advancing equity through advocacy, intergenerational collaboration, and systems change. She is recognized for redefining systems to […]
RFP: Strategic Planning Services
Care Share Health Alliance announces a Request for Proposals (RFP) for strategic planning services. Issue Date: March 28, 2025Proposal Due Date: April 17, 2025Budget: $10,000 (May consider budget increase for firms with strong qualifications.) I. Introduction Care Share Health Alliance (CSHA) is a non-profit organization committed to advancing health equity by fostering collaboration and systems […]
Job Opportunity: Communications Specialist
We are no longer accepting applications for this position. Position Name: Communications Specialist Reports to: Executive Director Type: Part-Time, Contract Location: Remote (Care Share Health Alliance is North Carolina based non-profit) The Communications Specialist will develop and implement communication strategies across a variety of channels including print, digital, and social media. They will create and […]
Equity+ Podcast Ep. 13: Accessing Gender Affirming Care in NC
Episode 13: Accessing Gender Affirming Care in North Carolina | Listen Here In this episode, we hear from Haven Oxenreider, Data & Software Lead at Pisgah Legal Services, who shares their experiences as a trans person in North Carolina, what it was like for him to access gender affirming care, and what resources are available to people […]
Equity+ Podcast Ep. 12: Medical Debt & What To Do About It
Episode 12: Medical Debt & What To Do About It | Listen Here In this episode, we hear from Rebecca Cerese, Policy Advocate at the NC Justice Center, who shares important information about medical debt in the US and North Carolina, and some great tips on how you can get help if you have it. Resources Contact […]
EQUITY+ PODCAST EP. 11: HOST A COMMUNITY MEDICAID ENROLLMENT EVENT!
Episode 11: Host a Community Medicaid Enrollment Event! | Listen Here In this episode we’ll introduce the newest addition to the Care Share staff, our Medicaid Expansion BIPOC Community Engagement Coordinator, Shakira Greene. Shakira is going to tell us about her role helping CBOs serving BIPOC populations host enrollment events to get more people connected to […]